Artificial Intelligence and Business Strategy towards Digital Transformation: A Research Agenda

In the past decade, current literature and businesses have drawn attention to Artificial Intelligence (AI) tools in particular advances machine learning techniques. Nevertheless, while AI technology offers great potential solve difficulties, challenges remain implicated practical implementation lack of expertise strategic usage create business value. This paper aims implement a systematic review analyzing convergence corporate strategy develop theoretical model incorporating issues based on existing research this field. Eighty-one peer-reviewed articles were discussed basis methodology from Webster Watson (2002). addition gaps future research, is developed, discussing four sources value creation: Machine Learning organizations; alignment Information Technology (IT) with organizational strategy; AI, knowledge management decision-making process; service innovation These outcomes lead both managerial viewpoints, extensive possibilities generate new methods types practices.